by Glenn Lovell
The audience emitted a collective gasp Friday morning as the exit door at the front of a northern California multiplex opened about 30 minutes into “The Dark Knight Rises.”
With CNN updates of the overnight massacre at a theater in Aurora, Colorado, fresh in our minds, those of us in attendance at Santa Clara’s Mercado 20 had our focus snapped when a pool of bright sunlight poured into the auditorium. A figure exited furtively through the door, leaving it slightly ajar for a minute or two, and then reentered ‒ the shooter’s M.O. at the midnight showing of the new Batman movie.
Of course it turned out to be a theater employee doing a security check.
Still, for a moment there, suspecting a copycat crime, our hearts were in our throats.
And while they won’t admit it, box office analysts are right now wondering how the horrific events in Colorado will affect ticket sales. Will they keep people away from the dour, plenty violent Warner Bros. release co-starring Christian Bale and Anne Hathaway? Will potential ticket-buyers say, “Not on your life ‒ I go to the movies to escape, not to be reminded of a real-life movie massacre!”
Or, God forbid, will the mass shooting add a filament of danger, morbidity, making the new Batman saga all the more alluring to young thrill-seekers?
Warner Bros.’ front office won’t own up to this, but I would wager it’s secretly banking on the latter response. After all, it’s in the business of making money and “The Dark Knight Rises” was highly touted as the summer blockbuster.
To the studio’s credit, it wasted no time yanking most of the trailers for its fall release “Gangster Squad.” The tease includes a St. Valentine’s Day Massacre variation, with gangsters positioned behind a movie screen, spraying an audience with machine-gun fire.
Will the sequence be cut from the feature, much as domestic terrorism scenes was deleted from movies released in the wake of 9/11? Probably. Audiences wouldn’t be able to look at it now without being reminded of the carnage in the Aurora strip mall.